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‘Art Deco’ was a mainstream global design movement, spreading over a span of fourteen years, from 1925 to 1939. It played a important role in the development and the progress of Modern Art. The Deco Movement embodied a blend of the dissimilar innovative ornamental art styles, for the most part from 1920s and 1930s. These styles were the derivatives of assorted state-of-the-art painting philosophies of the twentieth century, including ‘Neoclassical,’ ‘Constructivism,’ ‘Cubism,’ ‘Modernism,’ ‘Art Nouveau,’ and ‘Futurism.’ The Deco motion influenced respective ornamental arts, such as architecture, interior designing, industrial designing, and visual art forms like fashion, painting, graphic arts, and cinema.

The term ‘Art Deco’ was coined in an exhibition, ‘Exposition Internationale des Arts Decoratifs et Industriels Modernes,’ kept in Paris, in the year 1925. The exhibition was organized by a lot of French artists to advertize the creation of a new genre of art, adapted to the contemporary lifestyle, a distinct sense of individuality, and fine workmanship. The organizers of this exhibition were the members of the society, ‘La Societe des artistes decorateurs,’ including, Hector Guinmard, Eugene Grasset, Raoul Lachenal, Paul Follot, Maurice Dufrene, and Emily Decour. The term ‘Art Deco’ however, gained widespread acknowledgement only in the year 1968, when art historian Bevis Hiller, came out with his ordinary book, ‘Art Deco of the 20s and 30s,’ and coordinated an exhibition, ‘Art Deco,’ at the Minneapolis Institute of Arts.

This motion was distinguished for it is abstraction, manipulation, and simplification of specified geometric shapes, and a bright use of colors. The bold color schemes and blending curves were the focal points of the unfeigned ‘Deco’ creations. The so-called ‘ancient arts’ of Africa, Ancient Egypt, and Aztec Mexico, conspicuously inspired this movement. In the age of machines and streamline technology, the use of materials, such as plastics, enamels, harden concrete, and an strange type of glass, ‘vita-glass,’ primarily affected the movement. There is sufficient proof to indicate the employment of materials, like aluminum, stainless steel, lacquer, inlaid wood, along with exotic materials, like zebra and sharkskin.

The Empire State Building, widely known and esteemed for it is pyramid-like structure, and the Chrysler Building, known for it is multi-arched dome, are the living examples of the ‘Deco’ style. The motion even outlined the fashion industry of Paris in the 1920s. The dresses sported huge chromium buttons, head-hugging cloche hats worn with big fur collars, dangling earrings, and so called ‘bobbed hairstyles,’ all amounting to wholly new and revolutionary look. The BBC Building in Portland Place and the basement of the Strand Palace Hotel, London are the examples of the pure ‘Art Deco’ style. The popularity of this motion took a beating for the duration of late 30s and 40s, but regained it is lost sheen with the surge in the following of ‘graphic designing’ in the 1980s.


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