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Some of the biggest PR stories an establishment has to tell when it comes to itself are well-known to everyone except it is employees. How may this be? An establishment may become so concentered on getting their message “out there” that they make one of two mistakes: the management assumes everyone working for the company already knows what is going on, or they plainly fail to dedicate the time and energy to keep their own people in the loop. It’s a mutual pitfall ran into by for-profits and non-profits, big and small. Left unattended, it may lead to poor morale, increased turnover, and an effigy problem for the organization. Never underestimate the value of do-it-yourself PR — the idea that the leader of an establishment may be a persuasive spokesperson. Second only to the organization’s president and CEO, in terms of credibility, are the company’s employees. Since most people assume that everyone who works for a wage is in it for the money, someone who sings the praises of their employer’s products, services or programs has a very persuasive effect on their audience, be they friends, relatives, acquaintances, or finish strangers. Let’s confess it, we get enjoyment from being share of a team that recognizes the contributions of it is people, develops or provides something of value, and supports community projects. So what motivates workers to speak out in a positive manner on behalf of their employer? It’s simple — tell them what the company is doing, what their role is, why it is important, and solicit their remarks and suggestions. This internal communication is an necessary type of PR. Some simple suggestions include: o Conduct regularly every month or quarterly meetings where all laborers are given an update on the organization’s goals and progress, may participate in the meeting, and receive acknowledgement for their contributions. o Solicit suggestions for improvements in the workplace, sponsor contests for the best ideas, and advertize the results. o Give laborers a first-look at new merchandise or services and the plans to promote them. o Produce a per month employee newsletter and/or invent an intranet internetlocation that discusses company news and highlights employee initiatives and community projects. o Select a charitable cause that is related to the company’s mission, provide laborers with an incentive to volunteer, and advertize their efforts. When workers are informed regarding what their institution is doing and recognized for their role in it is success, they will become some of your best spokespeople.
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